Who should attend?
All staff who communicate with prospective or existing clients with the aim of selling a service or product.
Introduction to the course
The success of selling a service or product to a client depends on convincing them of the value it has or could have for them. Understanding that clients perceive value from a personal perspective gives any sales person an edge in this competitive field in terms of initiating new business as well as expanding value-added products and services to existing clients.
What will participants learn?
- Understanding that different customers attach value to different aspects of your business or service.
- Understanding your own value perspective and how this influences your sales communication to your clients.
- What does your customer value – the NBI brain profile analysis of perceived value.
- Selling your products or services in a whole-brained way so that customers experience their value in their own terms.
- What does “follow-up” mean to different customers?
- Meeting the legal requirements of your business sector without sacrificing on customer satisfaction.
